You may have heard of our Hidden Menu launch in New York City in November of last year. The biggest piece of feedback we received was around when the Hidden Menu would be available in all of our bakery-cafes. And since there's no better way to celebrate the New Year than with you, our best customers, we'll ring in the New Year together by expanding our Hidden Menu nation-wide – starting today.*2013-01-08
Developed by Scott Davis, Panera Bread's Chief Concept Officer, Panera's "off-the-menu" dishes offer nourishing options that make sticking to New Year's resolutions simple. All of these meal selections are an excellent source of protein and contain limited processed carbs. But you won't find these items on banners in our cafes, or even on the menu board.
Here's how you get the dishes -- just tell one of our associates that you're ordering from the "Hidden Menu", and they'll take care of it from there.